5 Things You Can Do This Week to Boost Your AI Visibility

Joy Morales
Aug 21
6 min read

Summary

Last week, we reviewed the eight FoundFirst Signals — the cues that tell AI whether to put you in the spotlight or leave you off the list. This week, we’re keeping it simple. No jargon, no overwhelm — just five quick wins you can do in the next few days to boost your visibility. AI will notice. So will the people who are looking for you.

Last Updated: August 21, 2025 — reviewed quarterly to keep AI visibility tips current.

Author: Joy Morales

AI Visibility Is a Process

Last week, we pulled back the curtain on all eight FoundFirst Signals — the core factors that decide whether AI finds you or skips right past. That list can feel big, but here’s the good news: you don’t have to fix everything at once to see results.

Small business owners often want it all done yesterday — understandable when your plate is already full. But AI visibility works in steps. Whether your view is of Pikes Peak, the Atlantic, the Pacific, or somewhere in-between, the first step is simply to take a step. That’s what this blog is about: giving you a few easy, strategic first moves.

So, this week, let’s start small so you can start strong.

These five quick wins are easy to tackle, don’t require a tech degree, and give you momentum fast. Pick one to start today or knock them all out in an afternoon (or even from the sidelines at football practice). Either way, you’ll be sending stronger signals to AI in no time.

Why Does This Matter?

If AI can’t understand who you are, what you do, and where you are, it won’t put you in front of the people searching for you. No matter how good your content is or how big your wallet is and how you spent it in the past.

Visibility isn’t automatic — it’s earned through clear signals. These five quick fixes are designed to strengthen the signals AI already looks for, so you show up where it counts: in search results and recommendations.

The goal is to make AI your personal and best referral partner.

How Does Starting Small Work?

So how do you make those signals stronger without drowning in complexity? That’s where quick wins come in.

Jumping into AI visibility improvements without a plan can feel like trying to fix a moving car — overwhelming and risky. By starting with quick wins, you:

Build early momentum – small changes get noticed faster in AI indexing, which encourages you to keep going.
Strengthen multiple signals at once – each action supports more than one FoundFirst Signal, multiplying your results. AI models evaluate multiple signals, much like following a checklist, so hitting two at once can get extra attention.
Avoid burnout – these are easy wins you can complete without pausing daily operations. Why leap off the highest diving board when you can wade in first?
Lay a solid foundation – once these are in place, bigger visibility projects become easier and more effective.

Think of it as warming up before a marathon — these steps get things moving so your bigger efforts down the road have maximum impact.

1. Claim and Complete Your Google Business Profile

Your Google Business Profile is your AI-friendly business card. A complete, verified profile boosts your Local Relevance and Digital Footprint instantly.

If you already have one, double-check your hours, service areas, and contact info — and update anything outdated. Add a few fresh photos and a keyword-rich description. Ten minutes here can make you easier to find in local search, and many AI tools pull from the same local listing data that powers Google Search and Maps.

How do you set up a Google Business Profile?

Go to google.com/business.
Sign in with your Google account (or create one).
Search for your business name — if it appears, claim it; if not, click “Add your business to Google.”
Choose the right category and enter your location and service details.
Add your phone number, website, and hours.
Upload at least 3–5 photos that reflect your brand (logo, exterior, interior, products/services).
Verify your business via phone, email, or postcard.

Quick Tip: Every few months, add new photos — even just from a slightly different angle. AI picks up on changes and refreshes your profile accordingly.

2. Add One FAQ to Your Website

An FAQ page is a powerful way to boost Domain Expertise and AI Discoverability. It gives AI clear, structured content to match with customer questions.

How do you add a FAQ section?

Identify a question customers ask often.
Write the answer in plain language (2–3 short paragraphs).
Include relevant keywords naturally.
Format it clearly with a heading like “FAQ: [Question].”
Link it from your main navigation or existing related pages.

Pro Tip: Record a quick Q&A on your phone — ideally with a real client (with permission) or with a team member playing “the customer.” Upload the recording to a transcription tool like Descript, then let ChatGPT or your other favorite LLM help you turn it into polished FAQ content. The more you do it, the faster it gets.

3. Check Your Website Speed

Website speed — or page load speed — is a core Technical Signal. Slow sites frustrate visitors and signal unreliability to AI.

How do you check your speed?

Visit PageSpeed Insights and enter your website URL.
Review the score for both mobile and desktop.
Fix the top issues — usually oversized images, unused code, or slow server response.
Re-test to confirm improvement.

Quick Fixes: Compress large images, enable browser caching, use a content delivery network (CDN), and minimize unused plugins. If you have a webmaster, they’ll know these steps; if you’re doing it yourself, AI tools can help walk you through each fix.

Bottom line: A fast site builds trust with people and with AI, which leads to higher visibility and better conversions.

4. Post a Branded Tip on Social Media

Consistent posting boosts Social Signals and Domain Expertise — telling AI you’re active and relevant.

What should I pick for my post?

Choose a quick, helpful tip your audience can use right away.
Create a simple graphic in your brand colors with your logo in a consistent spot.
Post it with a short caption and relevant hashtags.
Share on your main platform(s) and respond to any comments.

Pro Tip: Start small. Use one of your FAQ answers as the basis for your post — e.g., “What Every Client Wants to Know.” This gives you an easy starting point and lets AI tools better connect your brand when your content links to other owned resources.

5. Refresh One Older Blog Post

Refreshing old content strengthens Behavioral Performance Signals and shows AI your site is up to date.

What should I do to refresh a blog?

Pick a post that’s at least a year old.
Update outdated facts, links, and stats.
Add new examples or insights.
Improve headings to match current search phrasing.
Save and re-publish with the current date.

Your old blogs are gold. They show your expertise and industry history — and with a refresh, they signal that you’re still the go-to authority.

What’s the Payoff for Quick Changes?

Each of these steps might feel small, but they send outsized signals:

Claim your Google Business Profile — tells AI you’re real.
A single FAQ tells AI what questions you’re ready to answer.
A faster website tells AI you’re reliable.
A branded social post tells AI you’re active and relevant.
Refreshing an old blog tells AI you’re still the authority.

Post by post, page by page, you’re teaching AI how to see you — and putting yourself in front of the people already searching.

Final Word

AI visibility isn’t magic — but it is manageable. These five small steps build the signals that make AI your best referral partner. Do these, and you’re not just checking boxes — you’re giving AI the signals it needs to put you in front of the right people.

We’ll be doing more of these practical guides in the near future, so stay tuned. And as always,

feel free to comment below or reach out if you have questions.

TL;DR

Five quick wins to boost your AI visibility this week:

Claim and complete your Google Business Profile.
Add one FAQ to your site.
Check and improve your page load speed.
Post a branded tip on social media.
Refresh an older blog post.

Also featured by NP Marketing Group: 5 Things You Can Do This Week to Boost Your AI Visibility