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Writer's pictureJoy Morales

Seasons in the Sun: Measuring AI Success


Measuring AI success should not be like a one-hit wonder. It needs to be done over time and with great attention to what the outcomes should be. Looking at it over one season will not give you what the true results are. In this blog we are going to talk about what criteria and measures should be taken to ensure that your AI solution is not a “one-hit” wonder.


"All Right Now": Key Performance Indicators (KPIs)

Just like Free’s rock anthem reminds us what sweet success sounds like, these KPIs will remind you if your AI is hitting the right notes:


Customer Satisfaction: Are your clients humming along?

Track customer satisfaction scores before and after implementing AI.

A small online shop might see that their customer satisfaction score jumps from 7.5 to 8.8 after adding an AI chatbot. This shows that immediate attention is vital to their success over more of a human touch.


Operational Efficiency: Is everyone in sync?

Measure time saved on tasks and queries handled automatically.

An insurance agency could look how their processes can cut the time it takes to start a claim. By using AI can some of the tasks that used to take days be cut down to hours, maybe even minutes.


Sales Growth: Is your revenue climbing the charts?

Monitor conversion rates and repeat purchases.

This is important for every small business implementing AI, especially with sales goals. For example, a boutique winery's AI-powered email marketing could show the difference of sending out an email immediately after someone looks at their site rather than a few days. AI can measure the effectiveness of the subject line and what was opened as opposed to what is just sitting there.


Cost Reduction: Are you saving more than a coupon clipper?

Compare operational costs before and after AI implementation.

The simple, yet somewhat short-sighted answer, is how can AI replace staff. AI is much more powerful. It may not be how can it cut staff, more importantly how can labor be divided to be more efficient and who is showing skills that may have gone hidden previously. For example: An accounting firm cut data entry costs by 30% with AI bookkeeping, increase the accuracy and at the same time have bookkeepers look for the oddities that could save money or, more importantly, an IRS audit.


“Afternoon Delight”:  Return On Investment (ROI) Happiness Morning, Noon and Night.

This oldie but goodie from the Starland Vocal Band offered smooth harmonies that rose them to one-hit fame. Similarly, AI ROI isn't just about dollars.

  • Time Saved: How many hours has AI freed up for your team?

  • Error Reduction: Are mistakes becoming as rare as a Smash Mouth comeback tour?

  • Competitive Edge: Are you offering services your competitors can't match?


"Don’t Give Up on Us": Taking the Long View

Actor David Soul turned his TV stardom from “Starsky and Hutch” into a haunting tune to remind people that success takes time. It’s important to to stay patient with AI:

  • Set realistic timelines: Some benefits are instant, others take months.

  • Watch trends, not just numbers: Look for steady improvement over time.

  • Align with business goals: Make sure your AI metrics match your overall objectives.


“Come and Get Your Love”: With Continuous Improvement

The group Redbone made this a smash in the 70s and it was revived when included in the first Guardians of the Galaxy movie. It reminds us that memorable tunes or processes can keep your AI implementation fresh, no matter the age:

  • Regular reviews: Schedule monthly check-ins on AI performance.

  • Feedback loops: Listen to your customers and employees.

  • Stay informed: Keep up with AI trends in your industry.

  • A/B testing: Try different approaches to see what works best.


"Don't Drift Away" From Your AI Journey

Dobie Gray was right don't drift away from the belie in the power of AI for your small business. Remember:

  • Start with clear goals and relevant KPIs.

  • Look beyond the numbers to overall business impact.

  • Take the long view and be patient.

  • Continuously refine and improve your AI implementation.


“Stuck In the Middle with You”: Your AI Wizards

Even today, the Steelers Wheel hit is being used on TV and in movies. Why? Because it highlights that even though there are obstacles, it’s always good to have a resource. Your AI Wizards is your AI ally in AI implementation and growth. We are here to help with today’s implementations and tomorrow’s questions. Contact us and we’ll bring our AI experience to your business.


AI “Magic” Is Ready

Like the one-hit wonder from Pilot reminds us, AI and your business are magic.

You've got the tools; you've got the talent. Now it's time to make some hits for your business.

Keep rocking that small business spirit and may your AI implementations always be chart-toppers!


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