Schema Strategy Session: How to Help AI Understand Your Business

Joy Morales
Aug 28
5 min read

Summary:

Schema is one of the fastest ways to boost your AI visibility — yet it’s also one of the most misunderstood. In this post (and Episode 6 of Live and Found), we break down schema in plain language, show you why it matters, and give you one action step you can take today to get Found First.

Direct Answer Box:

Schema is code you add to your website that labels your content in a way AI understands. Think of it like an aisle sign in a grocery store — without it, AI guesses. With it, AI knows exactly who you are and what you offer. Add schema, and you don’t just get found — you get Found First.

What Is Schema?

Schema is simply a labeling system for your website. Without it, AI is left guessing about your business. With it, AI sees a clear sign. Think of your local supermarket — a sign that says: “Peanut butter, aisle 5.”

For your business, that might mean: “Lawyer, downtown Colorado Springs, open until 5.” Instead of AI making mistakes, schema makes it obvious.

Snippet: Schema is the aisle sign for your business online.

From Live and Found:

“It’s not a new video game. It’s not a workout routine (though if it was, I’d probably pull a hamstring). It’s easier than you think. Without schema, AI might hand your customer a pickle-and-jelly sandwich instead of peanut butter — and no one’s happy with that.”

Why Schema Matters for AI Search

Search engines and AI assistants lean heavily on schema because it’s structured, trustworthy data.

Without schema: AI guesses — and often recommends your competitor instead of you.
With schema: AI points directly to you, with clarity and confidence.

Snippet: Without schema, AI will often recommend your competitor instead of you.

Example: A coffee shop in Garden of the Gods can use schema to tell AI:

Open at 5 AM
Serve breakfast tacos
Offer free Wi-Fi

That way, when someone asks, “Coffee near Garden of the Gods with Wi-Fi,” AI knows exactly who to recommend.

The Three Schema Types Every Business Needs

There are hundreds of schema types, but these three cover 80% of what AI needs to know about a small business:

LocalBusiness — hours, address, phone number, service area.
FAQPage — customers’ most common questions and your clear answers.
Article/BlogPosting — your blogs, so AI recognizes and surfaces your expertise.

From Live and Found:

“We hit our blog pages heavy with schema markup because it proves expertise. Between FAQs and blogs, you’re showing AI exactly what you know and how you serve customers.”

Snippet: Start with LocalBusiness, FAQ, and BlogPosting schema — these three cover 80% of what AI needs to know.

FAQs: The Best Starting Point

If you’re overwhelmed, start with FAQs. They’re easy, quick wins, and instantly valuable.

A boutique: “Do you carry plus sizes?”
A roofer: “Do you offer free inspections?”
A restaurant: “Do you take reservations?”

Schema makes these “yes/no” answers crystal clear for AI.

From Live and Found:

“FAQs are definitely a ‘more is better’ situation. Organize your site around them. I even added FAQ pages just about our business — something I hadn’t considered before. Those small steps help AI recognize you faster.”

Snippet: Your FAQs are the perfect starting point for schema.

How to Add Schema

The good news? You don’t need to be a coder.

Wix and WordPress often have schema built in.
ChatGPT can generate schema code and walk you step-by-step through adding it.
If it feels overwhelming, have your favorite LLM (Large Language Model) break it down to your level.

Technical Note: Schema is written in JSON (JavaScript Object Notation). Think of it as a recipe card that AI can read quickly and accurately.

From Live and Found:

“Sometimes I’ll upload a screenshot into ChatGPT and say, ‘What am I missing?’ AI will literally point out where to paste the code. It’s not a monster you have to slay — just a step you have to take.”

Snippet: Think of JSON as the recipe card that AI can read instantly.

The good news? You don’t need to be a coder.

Wix and WordPress often have schema built in. ChatGPT can generate schema code and walk you step-by-step through adding it.

Here’s what schema actually looks like (in JSON format — basically a recipe card AI reads instantly):

Example JSON Code:

{

"@context": "https://schema.org",

"@type": "FAQPage",

"mainEntity": [{

"@type": "Question",

"name": "Do you offer emergency services?",

"acceptedAnswer": {

"@type": "Answer",

"text": "Yes, we offer 24/7 emergency plumbing services across Colorado Springs."

}

}]

}

Even if you’ve never seen code before, this example shows how simple it is. One question, one answer — wrapped in schema that AI can’t miss.

If it feels overwhelming, have your favorite LLM (Large Language Model) break it down to your level. Sometimes I’ll even upload a screenshot into ChatGPT and say, “What am I missing?” and it literally points out where to paste the code.

Action Step You Can Take Today

Add one FAQ wrapped in schema this week.

That single step tells AI: “I’m the expert who answers this question.”

Already have FAQs? Your next step is LocalBusiness schema. Make sure your hours, address, and phone number are labeled clearly for AI.

From Live and Found:

“Schema translates your business into the language AI understands best. The few minutes you spend on it today put you light years ahead of your competitors.

Want more quick visibility wins? Pair this step with the strategies in our 5 Easy AI Visibility Wins You Can Do This Week. Together, they’ll give you both speed and clarity.”

Snippet: Add one FAQ in schema this week and boost your AI visibility.

Wrapping Up:

Schema isn’t magic — but it is manageable. It’s one of the fastest ways to boost your AI visibility and ensure search tools recommend you first.

Ready to Make Schema Work for You?

Schema isn’t just about labels — it’s about getting AI to choose you instead of your competitor. If you’d like hands-on help, book a Schema Strategy Session with Your AI Wizards. In one session, we’ll show you exactly how to label your business so AI understands who you are, what you do, and why you should be Found First.

Book here: https://www.youraiwizards.com/contact

TL;DR

Schema labels your site for AI.
Start with LocalBusiness, FAQ, and BlogPosting schema.
Add one FAQ in schema this week — it’s the easiest way to boost your AI visibility.

Live and Found Recap:

Episode 6 showed how schema takes the guesswork out of AI search. We laughed about pickle sandwiches, explored coffee shop and plumber examples, and reminded businesses that skipping schema means skipping one of the Signals that trains AI to choose you.